“We want a merch illustration of a cowboy riding a rainbow trout like a bull, with beer in hand, and skis. Oh, and an 80’s theme. Can we do that?”
Yes. Yes we can.
Keep it weird
A few months after a successful logo contract with Ski Inn, they reached out again looking for a very unique concept that would boldly mash together several components of the Central Oregon lifestyle into a single attention-grabbing illustration to be put on t-shirts. Sisters, OR has a very popular rodeo every summer, a thriving fishing scene, and plenty of ski opportunities nearby. This was the basis for the overall idea.
After an initial sketch was made in a more cowboy/western style, we decided to take it even further by putting our buckaroo into some truly ridonculous 80’s ski gear, for dramatic effect. Throw on some bitchin’ shades, give him a luxurious mullet, and change the mug to a beer can and boom— the beloved new mascot for Ski Inn was born.
