Copasetic needed a strong 1970s theme that would still work in a modern space and appeal to the college age crowd by promising a chilled-out atmosphere perfect for studying. A wavy text treatment to 1970’s-esque Wonderbar Regular gives a fun but relaxed feel, with sparkle icons promising a unique and memorable experience. Lowercase Fieldwork adds a modern and clean pairing perfect for menus and signage. The circular “Copasetic” type icon adds to the overall 1970’s feel and looks great on coffee cups and other merch. Taking inspiration from popular wallpaper patterns of the 70’s and combining it with a coffee bean icon resulted in the responsive logo that has the versatility to be applied anywhere, and was used to make the groovy brand pattern. All together with the era-appropriate burnt orange, avocado, and harvest gold color theme results in this fun cafe brand.